STANISLAW FERNANDES

I received my graduate education at St Martins School of Art, London, now called Central St Martins College of Art & Design.  I had originally planned to study fine art, however, during the Probationary first year I discovered that the Graphic Design course would better suit my strong interest in the usage of imagery in mass communication.  In addition, the course allowed me to experiment with many forms of visual mediums such as photography, motion pictures and of course, the conveyance of information through print.  The Graphic Design course did not only teach me about good positive imagery used in story telling, advertising, and packaging, it also taught me how images and adverting tactics can be misused for propaganda and in all forms of subliminal mass communication.  I found the course very relevant for our time, even more so now with the advent of the Internet and mass media via cyber communication.  In one form or another, we have been using images from the beginning of history, from the time of the cave drawings to the renaissance masterpieces.  What we call art has always played an important role in linking with our human psyche through pictures and symbols.  At every stage of our development we keep discovering new ways to improve messaging between people and influencing them through images.  I continue to spend virtually all of my time studying human made images and scenes that affect our daily lives, while at the same time creating new images for myself and my clients.